What other marketing communications related

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1. Citibank has approved an 8% $1.5 million dollar loan to Delta Airlines. The loan attracts an application fee of $50,000 and requires a compensating balance equivalent to 10% of the loan amount. What is the contractually promised gross return on the loan if the Federal Reserve Bank mandates a reserve requirement of 5%?

2. Discuss the first 3 of the six steps in setting price.Why are they important?

3. Do a search for a product of your choice on at least three search engines. Examine the results page carefully. Can you discern which results, if any, are results of a paid placement? If so, how did you determine this? What other marketing communications related to your search appear on the page?

Reference no: EM132299413

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