What other forms of marketing communications starbucks

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Marketing Communications                                 

1. Find out what other forms of marketing communications Starbucks uses in Canada and the United States. Does it advertise? Use public relations? What about social media? Is the Starbucks loyalty card program well integrated with these other forms of marketing communications?

2. Starbucks’s baristas are sales representatives. What other forms of personal selling does—or could—Starbucks use?

Reference no: EM132254705

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