What other factors is tammy likely to consider

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Reference no: EM132198409

Question - Tammy Monahan is considering the purchase of a home entertainment center. The product attributes she plans to consider and the weights she gives to them are as follows:

Product Attributes
Portability	0.5
Sound projection	0.4
Warranty	0.1

Tammy rated the brands as follows:

	Sound
	Portability	Projection	Warranty
Brand A	7	9	8
Brand B	9	7	9
Brand C	5	10	6

Using the consumer buying matrix, conduct a quantitative product evaluation rating for each brand. What other factors is Tammy likely to consider when making her purchase?

Reference no: EM132198409

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