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Question: Does a company's leadership have a responsibility to continue to build product sales and profits (and shareholder value) while seeking conclusive research results whether or not a product is indeed harmful? Cite specific examples of companies that have been identified as putting their financial needs ahead of the consumers well being.
Industries often mentioned include the tobacco and pharmaceutical industries. It is widely known that smoking is harmful to your health, yet cigarette companies continue to promote and consumers continue to buy. To get new customers, cigarette companies have introduced small flavored cigars, which have fewer restrictions than cigarettes. Of special interest also is the notion that Camel focuses its advertising on teenagers (think Joe Camel).
Pharmaceutical companies also have come under fire for advertising directly to consumers, urging them to ask their doctor for the drug being promoted. The drug companies also have been accused of catering to the docs at "user conferences" held at "high-end" golf resorts.
What other examples can you recognize in the marketplace? BE SURE your discussion includes references to the appropriate marketing principles.
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..
The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..
The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..
Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..
Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.
The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.
Promotion strategies of the one's own developed website
Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..
In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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