Reference no: EM132478313

Step 1: Describe the social issue, background, purpose, and focus of your social campaign

Question 1: Briefly identify the social issue, sometimes referred to as the "wicked problem," your plan will be addressing (e.g., tobacco use, air pollution, water contamination, literacy, homelessness, etc.).

Question 2: Identify any sponsoring organizations you plan to collaborate with in developing and implementing your campaign. These may be local or national organizations.

Question 3: Summarize key background information leading to the development of this plan, ideally using reliable statistics (e.g., percent of unplanned teen pregnancies)

Question 4: What is the campaign purpose, the intended impact (e.g., reduced teen pregnancies by 25% by 2020)?

Question 5: What is the campaign focus, the approach you will be using to contribute to your plan's purpose? Areas of focus may be behavior-related, population-related, or product-related strategies.

Step 2: Conduct a situational analysis (SWOT)

Question 6: What organizational strengths will your plan maximize?

Question 7: What organizational weaknesses will your plan minimize?

Question 8: What environmental opportunities will your plan take advantage of?

Question 9: What environmental threats will your plan prepare for?

Question 10: What prior and similar campaign efforts are noteworthy