Reference no: EM131467294
Case: USA Today
As the entire newspaper industry sits on the brink of collapse, Gannett and USA Today work to avoid disaster and transform the nation's most read newspaper into tomorrow's best resource for news and information. In the face of continual competition across a variety of media sources, the future of USA Today depends on its ability to continually push the envelope of innovation and offer value-added, proprietary content to ensure continued differentiation and the future of the USA Today brand.
1. What opportunities and challenges in today's economy have affected and are still affecting USA Today?
2. How has USA Today been able to differentiate itself and stay away from the commodity status of most news sources?
3. As the Chief Marketing Officer for USA Today, your boss asks you to develop a plan that allows readers to fully customize their online newspaper and have audio/video content automatically sent to their mobile devices. How would you go about developing a strategy to achieve this goal?
Case: Mattel
As a global leader in toy manufacturing and marketing, Mattel faces a number of potential threats to its ongoing operations including tough competition, changing consumer preferences and lifestyles, lawsuits, product liability issues, global sourcing, and declining sales. The case addresses Mattel's social responsibility imperative along with the company's reactions to its challenges and its prospects for the future.
1. What environmental issues are responsible for Barbie's declining sales? How have these issues also affected other parts of Mattel's product portfolio?
2. Although Mattel conducts strategic planning from a customer point of view, the company still suffered from a serious product recall issue. Why does customer-focused strategic planning not always prevent issues like this from occurring?
3. Assume you are the marketing director for one of Mattel's core brands. Upper management is interested in exploring more technologically advanced and interactive toys within your core brand. How would you approach this process? How will Mattel's past failures with interactive toys cloud your decision-making process?
Each part would need to be a minimum of 250 words.
At least two external scholarly sources on the analysis topics must be included and cited for each individual question
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Equilibrium interest rates
: Suppose that GDP is Y = $5, 000. You may assume zero gov- ernment spending, borrowing, or taxes, and 0 exports or imports.
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Return on capital from constructing the factory
: (a) What is the return on capital from constructing the factory? (b) Will the firm build the factory if the interest rate is 7%? If it is 12%? Explain.
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Discuss the core values espoused by that organization
: Tell the story, in detail, of a specific negative experience that you had as a consumer.Discuss the core values espoused by that organization.
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Carefully drawn standard indifference curve graph
: a. Will Popeye be able to afford the lifestyle he is accustomed too (i.e., his usual consumption pattern)?
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What opportunities in todays economy have affected
: What opportunities in todays economy have affected and are still affecting USA Today - What environmental issues are responsible
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Analysis of the monthly demand for camping sites
: The Yogi Bear Outdoors, Inc., is a regional provider campsites in a large state park. An analysis of the monthly demand for camping sites revealed the following
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Managing change in organizations
: Determine why change is so difficult for organizations. Propose ways that human resource (HR) specialists can assist in making change easier.
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Form of colonialism or imperialism
: Do gains in financial and material wealth provide a premise for physical conquest, such as in the form of Colonialism or Imperialism?
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What are the smallest negative numbers
: Given a (very) tiny computer that has a word size of 6 bits, what are the smallest negative numbers that this computer can represent
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