What objective did staz hospitality offerings

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Reference no: EM133358428

Question: What objective(s) did our (Staz's) hospitality offerings seek to achieve? What did we do to achieve these, or what didn't we do to prevent us from achieving these goals? Are there any negative consequences when implementing a strong hospitality offering? How can we utilize Social Media more effectively? Benchmark one CPG product Facebook and Twitter page; how do they generate fan conversations, how often do they post? How can these benchmark lessons be applied to Staz's brand in terms of communicating their NFL partnership? What is the biggest ambushing threat to our brand: competitions strong presence in the playing teams' local market media outlets; competitors buying advertising space during the Super Bowl broadcast; competitors confusing the customers at the point of purchase with confusing verbiage aligning nonofficial brands with the "Big Game"? Can We prevent ambushing, and what steps can we take?

Reference no: EM133358428

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