Reference no: EM132909072
The video features interviews with several shopping center developers: Yaromir Steiner, CEO of Steiner & Associates, Bob Gorman, CSM, Area Manager of Greenwood Park Mall, Simon Property Group, Les Morris, Manager, Corporate Public Relations, Simon Property Group, Mike Leonard, COO. The Hogan Group, and Glen Hogan, President/CEO, The Hogan Group" (Perreault, Cannon, & McCarthy, 2021).
For this case study, you will need to address the following:
1. Imagine yourself as the manager of a struggling local suburban regional shopping mall. What do you think the mall should do to improve its performance?
2. What shopping trends do you foresee over the next 10 years? How might these trends affect suburban regional shopping malls?
3. What new retail concepts can you identify? How might you learn about more? What strategies do you suggest for learning about new retail concepts? (Perreault, Cannon, & McCarthy, 2021)
Formatting
The body of your APA-formatted case study must be at least 500 words. An abstract is not required. Your report should include a cover page, cited references, and must include the following:
• Introduction: The introduction should introduce the topic to readers or provide enough background information so readers can understand the context of the paper. Although introductions should be included, do not use the heading, "Introduction." The beginning is assumed to be the introduction.
• Content: The content should address each question with thoughtful, in-depth consideration reflecting both proper use of course terminology and additional original thought. Include a descriptive heading for each of the three primary questions. Do not use the questions themselves as headings.
• Conclusion: The conclusion should revisit key points or perhaps discuss future implications of the topics discussed in the paper. Using the heading "Conclusion" signals to readers that the document is ending.
Attachment:- Case study concepts.rar