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Problem: New Product Development of Patagonia American Clothing Company
I. What new products has your company introduced in the recent past? Have these been successful? Why or why not? How could they be/have been more successful?
II. What new products has the competition developed? Have these been successful or not? Why or why not?
III. Based on your responses above, generate three ideas for new products. Which of these ideas should be developed? Why?
Describe some of the personal and psychological factors that may influence what consumers buy and when they buy it.
Based on the information you have read thus far and your own understanding of CRM discuss the following:
Identify and briefly describe four trends in the macro/ market environment that will have or recently had an influence on the selected industry.
Implement a digital marketing communication strategy. Please explain how you would implement your communication strategy on Facebook
We are trying to invent a service which is called VR(virtual reality) online shopping. It is basically that we are able to shop online and understand.
Describe what is meant by Integrated Marketing Communications.
Explain Bets are on that Google, which now brokers ads for US' newspapers and Google's strategy is based on effective management of micro targeted segments
What are primary responsibilities of the sales department? What are the similarities and differences between the two functions?
Create a product launch plan of no more than 1,050 words for 2 markets (domestic and international)
What does globalization mean to you? How does globalization impact you today?
Do we buy to achieve our ideal self? Can we ever really attain our ideal self or does it keep evolving? Give an example of ideal self driving behavior.
Business Environment and Marketing Research: B2C vs. B2B, Consumer Decision Making Process
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