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What new product could fall in the brand categories today

Assignment Help Marketing Management
Reference no: EM132100604

Question: Watch this video and answer the following questions I need 300-350

You tube video: Peter weedfald on BusinessWeek (By Bobby Barredo)

1. Reflect on the Samsung Brand Mission Globally as described by Peter Weedfald. What new product could fall in their brand categories today and in the Future?

2. Describe MDC - why would this be important? As a Masters-level student - what else might this company and other companies do to help with new product development?

3. Can you think of another brand that has ‘brand infatuation'?

4. Peter Weedfald is no longer at Samsung - he has moved on to another company - identify that company and compare it to Samsung.

Deliver solid content in 300-350 words - deductions taken for shorter responses. Remember that the restatement of the questions and the reference recap at the bottom of your postings do not count towards the word count requirement.

MINUS 2 POINTs IF POSTED BEFORE WEEK STARTS

Use an authored outside reference beyond your textbook. Zero points given for non-authored web sources. It is okay/great to use your textbook, but I want to see more research beyond your text. You may use a brand web page too, but you still need an authored source too. Recap your reference in APA format only at the bottom of your posting. Your reference must be clearly cited in APA format within your posting to count. Always provide the exact web site address for this course in your recap of references for full credit.

Research always beyond the materials provided to ADD to the discussion. An authored source is simply one that is associated with a human(s) NAME. For example, your textbook is an authored source. The United States Census Bureau is not an authored source. But it is fine to use as long as you ALSO use an authored reference source.

No videos, blogs, tweets, wikis, interviews, podcasts, encyclopedias, or dictionaries allowed - use an authored reference.

Reference no: EM132100604

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