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Visitor Behaviour and Management Assignment - Report
Assessment instructions - You are contracted to provide an assessment and recommendation for a new attraction or event for the City of Sydney with the aim to increase visitors to the city during the winter months.
Typically, visitor numbers are at their lowest during this time resulting in lower revenue for hotels, restaurants and city retailers and businesses.
Incorporating theories, management principles and the published strategies of tourism agencies that promote tourism and visitation to Sydney, write a report focussing on the following issues:
Format/Layout of Report -
The Report must be well researched (based on relevant and reliable sources) and written in an academic style, approx. 2500 words in length.
Word count – 2500 words excluding references and appendices. The Report must be well researched (based on relevant and reliable sources) and written in an academic style, approx. 3000 words in length. Students may follow the format for footnotes and bibliography as laid out in the ICMS Style Guide 2017.
The main criteria for success: Insight – The report should demonstrate an in-depth understanding of the destination/attraction experiential services and qualities, and tourist/visitor motivation theory. Substantiation - The report should be underpinned by course material and additional readings around the topic. Clarity and structure – The report should be well structured and clearly presented.
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