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Select two competing companies to compare their customer service. These companies should be ones that you can visit and have a presence online (website, Facebook, Twitter, etc.) A few examples might be Sears and JCPenney or PetCo and Pet Smart. Tour their establishments, visit their websites, and compare the two companies. Refer to the list of items to compare in the Customer Service Comparison Project Document.
You should be gathering data all throughout the course and will share a comparison presentation in Seminar Five. Your presentation should address the following items:
• What is good at each location • What needs to be improved at each location • Why it needs to be improved • How changes will be measured
1 what are the underlying reasons for the nonuse of facebook among high-tech university students?2 what are the
The research project requires students to undertake research on some aspect of Malaysian business or society
Consider a market in which product quality does not affect marginal costs. Do repeat purchases facilitate or hinder advertising signals?
What are some differences you see in the advertisement? How do they inform about the cultural values of the commodities shown in the advertisement?
Study the Aus hotel industry and develop an alternative viable blue ocean strategy approach for Aston Lodges if it were to set up business in Aus.
In each of the cases described, who bene? ts and who suffers from the alleged ethical and legal lapses of Airbus and how should the public relations staff at Airbus respond to the articles appearing in The Economist, The Guardian and Reuters ..
Find a research study that addressed the evaluation
why is it important to use the research methodologies in the research process? there is no word count minimum for dq
Is the marketing idea valid - what is unique or distinctive about the product or service that separates it from substitutes and competitors?
Discuss the background of the research that will be conducted. The research should be in your area of interest - What are the objectives of the proposed research?
Under which assumptions is the consumer surplus a reasonable measure of the consumer welfare in a particular market? Explain, in your own words, the monopoly-pricing formula.
Calculate the unit contribution margin for SUFF, how many units must be sold in the coming period in order to break even on SUFF.
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