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What needs and wants are fulfilled by Jollibee products

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Reference no: EM132433349

Case Study Assignment -

This is a case study involving Jollibee. There are questions that will help you go through this case study;

1. What needs and wants are fulfilled by Jollibee's products and services?

2. According to your knowledge and opinion, identify the macro-environment factors (Political factors, economic factors, social factors and natural environment) affecting Jollibee as it persued international expansion?

3. What strategies and actions in Jollibee are used in expanding the international markets?

4. What marketing mix strategies (4Ps) is Jollibee using in the international markets? Do you think these are appropriate? Why or why not?

The case study should have 1470 words. 3 References in APA format.

Reference no: EM132433349

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