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Assignment:
In the documentary film 'Just for Kicks" (2005), What needs and wants are being satisfied by the brands? How do they satisfy these? Focus on the top three brands. Explain according to Maslow's Hierarchy of Wants.
How can disruptive innovation affect your brand in the BCG matrix? How can incremental innovation enhance the life of a product in the product life cycle?
What does the EEG reveal that traditional self-reports cannot? How much brain activity goes on during exposure to an advertisement?
Define owned media. Research how Uber social media pages are successful. Discuss its owned social media pages in relation to the principles of social media mark
Briefly explain behavioural loyalty and the two laws of marketing discussed in the lecture. What are the 4 C's of positioning?
Provide a synopsis about the management issue. What makes you sure this is amanagementissue? (Be specific with your reasoning) What factors led to the current situation?
Create a presentation based on the Week Four Persuasive Messages Part I assignment. Apply the principles of designing effective slides discussed in the textbook as you develop your presentation
Find two CRM tools that help companies identify pertinent information about customer segments. Develop a demographic profile of the potential customer segment.
Explain the potential uses of a digital voucher
e-Activity: Consider the regulations that govern marketing to children and explore the Internet for a marketing campaign that you believe violates those regulations. Select a campaign, and be prepared to discuss
Estimate Microsoft's recent expansion into areas such as search engines and smartphones. Do you think these are good areas of growth for Microsoft?
Do some research online to select a company that has had a history of having to respond to dissatisfied/outraged customers.A good example is Delta Airlines.
Explain what is mean by media planning and how advertisers decide which medium to choose to best communicate their advertising objective.
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