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Find a recent article or video describing a new product in development. Post a link to the article or video in the discussion thread and describe the following:
What need is the new product trying to fill? Do you think it will meet that need?
What type of innovation does the new product represent?
What kind of process do you think will be used to make the product? Would it be possible to produce a lot of the product in a short amount of time?
Discuss about the case and give your views:Case Study: Opening Your New Dunkin Donuts Locations.Prepare a summary of five page paper .
Discuss how the metaphors in this class can acts as a road map for decision making in your everyday actions.
Develop an outline with headings and a brief paragraph for each of the sections you anticipate having in your final Market Research Implementation Plan.
Make a list of products you believe failed because of poor marketing channel choices and why - Why do marketing professionals care about and participate in supply chain decisions?
Select the global product marketing program that you feel best suits your firm as a strategic alternative in your chosen country.
What is the background of the problem?What will be the outcome of the project? Describe how the hotline will work.
Discriminate between primary data and secondary data and their usefulness to business decision making, being sure to discuss the advantages and disadvantages of each. Your response should also identify the typical sources for primary and secondary..
What are three brands of the same product (e.g., breakfast cereal) that are positioned differently? How are they differentiated?
What were Green Rivers concerns and questions regarding -Trade Standing, Ordering and payment history, Willingness to cooperate in joint programmes and willingness to share information
Design a brief branding strategy for the Calvin Klein menswear brand in Latin America.Discuss the pros and cons of each strategy.
What are the two most important concepts in this chapter?Describe the concepts as if you were explaining them to a friend.
Identify an alternative strategic market analysis model from other sources. Write a summary of the model and explain what additional value this model.
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