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What motives (strategic, financial and managerial) of corporate strategy can be identified in:
a. the three principal M&A events identified in the case - the acquisition of Cadbury PLC, the demerger of Kraft and Mondelez and the divestment of the Mondelez coffee business into the equity alliance of JDE.
b. the organic development strategies for improving Mondelez's operating margins between 2012 and 2015.
Reference: Exploring Strategy Text and Cases Book (Eleventh edition). Author: Gerry Johnson, Richard Whittington.
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