User Account

All Pages

What motivates consumers to make the decisions

Assignment Help Business Management
Reference no: EM131287034

Hello again with the Holiday coming up I wanted to know if you help me with a discussion question (250-350 words or more) a little early?  Please and again thank you for all your help and expertise.

Discussion

Marketing to Various Consumer Groups

What motivates consumers to make the decisions they do? How do health care organizations market to specific groups of consumers? In this Discussion, you will explore these questions and the connection between them. 
Prepare for this Discussion as follows:

  • Review Exhibit 4-6 "The Traditional Family Life Cycle" on page 144 inEssentials of Health Care Marketing. Then, look at Figure 4-6 "The Modernized Family Life Cycle" on page 145 of this text. In addition, you may have additional modifications to these two diagrams that you would like to make based on contemporary conceptions of individuals and families. Where would you placeyourselfin a contemporary life cycle?
  • With this in mind, consider what is important toyouas a health care consumer.Reflect on insights from the Learning Resources regarding buyer behavior and think about various sociocultural influences that may affect your choices.How do you think decision-making sequences might differ foryouas opposed to a selection of other consumer types ?
  • Next, change your perspective from one of a consumer to one of a provider. Bring to mind an actual health care organization that offers a particular product or service of interest to you. Suppose this organization wanted to appeal to you as a consumer. How would you expect this organization to apply the information on market segmentation presented in Chapter 6 of the text?What elements of product strategy outlined in Chapter 8 of the text are relevant for the product or service you have selected?

Post by Day 4 a response to the following:

  • Describe where you would place yourself within a contemporary life cycle. Explain how your personal characteristics as well as sociocultural dimensions influence the choices you make as a health care consumer. Also discuss how decisions might differ for other groups of consumers.
  • Identify a particular product or service, and explain how an organization might engage in market segmentation and product strategy to appeal to you as a potential customer.

Reference no: EM131287034

Questions Cloud

Develop a checklist for pilots : For this activity, you are to develop a checklist for pilots that takes them through a step-by-step process for avoiding altimeter-setting errors.
Write about the history of graphic design : Write about the History of Graphic Design.
Calculate its return on assets : Chou Co. has a net income of $54,000, assets at the beginning of the year are $261,000 and assets at the end of the year are $311,000. Compute its return on assets. Dawson Electronic Services had revenues of $116,000 and expenses of $68,000 for the y..
Transformational change management plan : You will create an entire Transformational Change Management Plan for a medium-sized public company that has lost business to a competitor that has chosen to outsource much of its production operations.
What motivates consumers to make the decisions : What motivates consumers to make the decisions they do? How do health care organizations market to specific groups of consumers? In this Discussion, you will explore these questions and the connection between them.
Create up or down counter that is able to increment display : Create an up/down counter that is able to increment the display going from 0 to f (or f to 0) and then back around every clock cycle. Using the display shown below and an input x that can flip the ascending/descending counter.
Determine the displacements and stresses : Determine the displacements and stresses using (a) one and then two finite element models and (b) the collocation, subdomain, least squares, and Galerkin's methods assuming a cubic polynomial of the form u(x) = c1x + c2x2 + c3x3.
Critique of research studies instructions : Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center.
What did fulbright mean by arrogance of power : Why did Borah oppose U.S. membership In the League of Nations? What was his main U.S. sovereignty? Why did he not want the U.S. to be in an international alliance with European nations in particular? What did he argue had happened to President Wil..

Reviews

Write a Review

Business Management Questions & Answers

  Explain security in the workplace continues to remain

Explain Security in the workplace continues to remain a high priority for organizations, especially in light of increases in workplace violence.

  Organization treats its human resources

Describe the way the organization treats its human resources. How does this treatment affect the attitudes and behaviors of the workforce?

  Organizational change using lewins model of force field

organizational change using lewins model of force field analysismanager has decided to increase the inventory from 3

  Show conflict within an organizational setting

Organization sources of conflict - explain what are key sources of conflict within an organizational setting?

  Ethics and firm goals-can our goal of maximizing value

In particular, do you think subjects like customer and employee safety, the environment, and the general good of society fit in this framework, or are they essentially ignored?

  Promotional theme of company promotion

Allegra is an antihistamine, and to create brand awareness, its manufacturer is offering people who request information about the product a cushion to use at their favorite sporting event-This use of the same promotional theme throughout a company'..

  Which of the subsequent is the resulting mad value

The individual forecasts were 110 for all five years. Which of the subsequent is the resulting MAD value that can be calculated from this data?

  Describe whether project management techniques

Describe whether project management techniques are appropriate for this project. Select five key topics that you would use as criteria for prioritizing project and then use a weighted scoring matrix that comprises at least two financial criteria to..

  Understanding of the role of companies

Developing your understanding of the role of companies in society is critical to determining the responsibilities companies have. describe your view of the purpose of companies. In other words, why do we have companies? What purpose do they serve?..

  How many calendars should be ordered

If J & B throws out all unsold calendars at the end of July (i.e., salvage value is zero), how many calendars should be ordered?

  How many candidates are being called in to interview

In addition to finding out with whom you will be interviewing, find out how much time the company has scheduled and how many candidates are being called in to interview.

  Explaining domain-specific metacognitive skills

Describe the ways in which domain-specific metacognitive skills is a factor for those involved and design techniques a designer should use considering metacognitive skills.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd