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Discussion Post: Quantium Sales Force Issues & SFA Mistakes
Question I. Identify and articulate at least three issues/problems with the way Quantium organized its sales force and structured its sales process.
Question II. What mistakes were made during the implementation of the SFA system? What would you have done differently to avoid those mistakes?
Explain the buzz building form of viral marketing. What are the aims of viral marketing, and how are they accomplished? Give an example of a successful viral marketing campaign.
Select a marketing initiative in an organisation that you could manage. Who are the target audience for this marketing effort
Based on the research of two (2) CLIO Award winning print advertisements in the past two years, what was it that made these successful, according to your sources?
Why is it important to know what the "competition" is doing? List at least five sources of information on competitive intelligence.
In this assignment. you will be creating a Consumer Privacy Policy for your New Sho the insight you have gained this week regarding privacy policies and their i
Customer segmentation is one of the most important tools in marketing. Write an essay examining how customer segmentation has been adapted in digital marketing.
Do you agree with privacy advocates who contend that Facebook should provide ways for users to opt out of the mobile ad targeting? Why, or why not?
In a 300+ words essay, explain how customer analytics can be used for improving retention rates.
You have been hired as a consultant to Walmart and you have been called in by the CEO of the organization to conduct a presentation to the upper level and mid-level managers. Utilizing the above scenario, prepare a 10- to 12-slide final presentati..
Search the Internet and find out what behavioral/target marketing is.
Discuss the characteristics of a good negotiator. Can one learn the art of negotiation? Support your response with examples.
What are your thoughts about the future of currency and methods of payment - where do you see things going? Might we be without currency one day in the near future
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