What mistakes or failures helped them succeed

Assignment Help Marketing Management

Reference no: EM131941105

Activity 1: Team Discussion on Observations (Individual/Team)

Each team member must post their observations on the two companies they chose for Task 4. Discuss the observations each member posts asking open-ended and challenging questions about the observation.

Some questions might include:

1. Tell me more about that ...

2. Explain further what the strategies were like

3. Give me some examples

4. Tell me how effective you think the strategy you observed was

5. What evidence was there that the strategy was working

Activity 2: Case Studies on Nike and Samsung (Team)

Discuss the marketing strategies used by Nike and Samsung. Analyze their marketing strategies.

Focus on:

1. What does each company do? What products are they marketing and advertising?

2. What are their marketing strategies?

3. What mistakes or failures helped them succeed?

4. How do they use technology?

5. What are the effects?

Activity 3: Marketing Strategies (Team/Individual)

As a team, you now must decide on a set of strategies for marketing your product or services. This is a preliminary list but it should reflect your product or service.

Each team member must reflect on the market segmentation and target market, and brainstorm strategies that might work for the chosen product or service.

Reference no: EM131941105

Questions Cloud

What do you understand by cryptography? : What do you understand by Cryptography? Compare the two basic types of cryptography. Explain at-least 2 flaws in your own words. Chapter 10.

Discuss an intended strategy and a realized strategy : Is it necessary that the ve steps in the strategic management process be performed sequentially? Why or why not?

Npw of the preferred option : On the basis of the NPW criterion, which alternative should be selected? Enter the NPW of the preferred option.

What is the net present worth : If the machine lasts indefinitely under these conditions, what is the net present worth (NPW) of the machine at an interest rate of 13.9%?

What mistakes or failures helped them succeed : What does each company do? What products are they marketing and advertising? What mistakes or failures helped them succeed?

Different between call volatility and put volatility ratio : What is different between call volatility and put volatility ratio? How market bias and market skewness affect the option strategy?

What are the primary security concerns facing state farm : How can a national bank like State Farm compete with local banks that have a greater presence in the community?

What is the expected return for a stock : What is the expected return for a stock with a beta equal to 1.55? (Round answer to 2 decimal places, e.g. 0.15.)

Discuss a practical example of system engineering : Write a 500 word essay paper that discusses the topic below. Discuss a practical example of System Engineering. Your paper should be in APA format.

User Account

All Pages