What might have been coke intended goal of airing this

Assignment Help Management Theories

Reference no: EM133338779

Question: When the Coca-Cola® (Coke®) Company aired a commercial with people singing "America the Beautiful" in different languages, there was a great deal of backlash and a great deal of support from the public. After viewing the commercial video, answer the questions that follow. What might have been Coke's intended goal of airing this commercial?

Reference no: EM133338779

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