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Discussion Post
1. One of your clients suddenly experiences a significant drop in traffic from organic search afteroutsourcing many of its SEO needs to an offshore company. What might explain this sudden change and what actions might you take to address it?
2. Create a paid search strategy based on the following client details. You have a budget of $1000 permonth, the brand name has an average cost-per-click of approximately $0.10 and half of these clicks result in a purchase. The brand name gets on average only about 300 searches per month. More generic keywords relating to the product cost on average about $1.20, and there are thousands of these searches every month. Only 10% of the clicks from generic keywords result in a purchase. Create a smart way to split your monthly budget in order to maximise the amount of purchases for your brand.
3. Find examples of advertising claims or slogans that are based on puffery rather than substantiatedclaims. Discuss whether you feel these advertising claims can be defended on the basis of puffery.
Each student must choose FIVE of the 13 businesses in this case study. Analyze these five businesses to determine what strategies the business.
A manufacturing company is thinking of launching a new product The company expects to sell 950,000 of the new product in the first and 1,500,000 each yr thereafter. Calculate the payback( P/B) and the net present value( NPV) for the project
Marketing plan project for Costcco
Most brand managers are now using social listening. How important do you believe it is for brands to listen to social media chatter?
From VCI's perspective, what is the price of each unit of the new game - How much is VCI's gross profit on each of unit sold?
address this issue from a Christian worldview as it relates to decision making and ethics. What guidance could be applied to understand and resolve the issue?.
How will you measure your quality of service? What barriers might you run into in globalizing your service? Provide specific examples. In terms of the marketing mix, what specific marketing strategies will you use to distribute, price and promote thi..
Analyze the results in terms of success or failure
SHRO37-6 - Evaluating a Journal Article on Marketing - Demonstrate an awareness of the relevance of the journal article to current marketing practices
Explain the term marketing mix and How important is it to marketers today and Would the term be applicable in all forms of marketing
Company name, location, size, other product lines. How is the product distributed and why that type of channel based on the Type of Product.
Describe the four realms of a service experience. Explain how the four realms add value to the customer experience at Starbucks and Aroma espresso bar.
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