What might be their business challenge or opportunity

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Reference no: EM133203491 , Length: Wrod Count: 750 words.

Problem: The Integrated Marketing Communication & Business Challenge Case Study

Watch the YouTube video: "Creative Effectiveness Lions - Savlon".

Answer the following questions with Integrated Marketing Communication knowledge:

A. What might be their business challenge or opportunity?
B. Who is their Audience?
C. What was their Audience Insight? Was there a Cultural Insight?
D. What was their overall Strategy?
E. What might their SMIT or Single Most Important Thing be?
F. Does it feel on Brand by delivering on its Brand Promise?
G. Did it have Earned, Paid, and Social Media elements?

Reference no: EM133203491

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