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The managers of a supermarket held a discussion with a group of their regular customers to ask them what they did not like about their store. one customer said she did not like their fish and did not buy it. when asked why, she said it was 'packaged' on a little tray wrapped in cling-film and in a cooled display cabinet: 'I only buy fresh fish.' other customers agreed with her. the managers were later assured by their fish buyer that the fish was bought off fishing boats every morning and was of the highest quality. It was sold wrapped for customers' convenience.
1) What macro- and micro-environmental factors should the company consider when marketing their product? 2) How should the company use segmentation, targeting, and positioning to ensure market success?
If you are satisfied with the work, please give me a rating! I would also appreciate that. Evaluation and control metrics and methodology to measure performance
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write a journal on buyer behavior.journal should inhibits following points1. applied social psychology and consumer
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