What might be the most effective message

Assignment Help Marketing Management

Reference no: EM133393220

Company: Starbucks

Prizms list
1. The A-List
2. First-Class Families
3. Multiculture-ish
4. Boomer Bliss
5. Down to Earth
6. Country & Western

Questions

1. Define the customer using demographic data.
Tell me about the customer. Who are they in a basic sense? Remember to describe your customer relative to the rest of Canada. (Which is your benchmark).

2. Define the customer using psychographic data.

- What might be the most effective message to use when contacting your customers? Select the 3 trends that are most prominent in your Target Set

- Create 3 advertising tag lines designed to attract your customer in particular based on the values listed above

3. Define the customer using behavioural data

Which media channels are the best ones to use to reach your customer? Now that you've created a marketing message, explore which channels would provide the most impact if you were to purchase online advertising. Focus on the INTERNET section of this report and choose the top three channels.

4. Summary

Reference no: EM133393220

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