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Company: Starbucks
Prizms list1. The A-List2. First-Class Families3. Multiculture-ish4. Boomer Bliss5. Down to Earth6. Country & Western
Questions
1. Define the customer using demographic data. Tell me about the customer. Who are they in a basic sense? Remember to describe your customer relative to the rest of Canada. (Which is your benchmark).
2. Define the customer using psychographic data.
- What might be the most effective message to use when contacting your customers? Select the 3 trends that are most prominent in your Target Set
- Create 3 advertising tag lines designed to attract your customer in particular based on the values listed above
3. Define the customer using behavioural data
Which media channels are the best ones to use to reach your customer? Now that you've created a marketing message, explore which channels would provide the most impact if you were to purchase online advertising. Focus on the INTERNET section of this report and choose the top three channels.
4. Summary
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
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Promotion strategies of the one's own developed website
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In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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