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Company: Starbucks
Prizms list1. The A-List2. First-Class Families3. Multiculture-ish4. Boomer Bliss5. Down to Earth6. Country & Western
Questions
1. Define the customer using demographic data. Tell me about the customer. Who are they in a basic sense? Remember to describe your customer relative to the rest of Canada. (Which is your benchmark).
2. Define the customer using psychographic data.
- What might be the most effective message to use when contacting your customers? Select the 3 trends that are most prominent in your Target Set
- Create 3 advertising tag lines designed to attract your customer in particular based on the values listed above
3. Define the customer using behavioural data
Which media channels are the best ones to use to reach your customer? Now that you've created a marketing message, explore which channels would provide the most impact if you were to purchase online advertising. Focus on the INTERNET section of this report and choose the top three channels.
4. Summary
Identify and critically analyse the positive and negative impacts of the event utilising the principles of sustainability and the triple bottom line approach
What is the Bayesian Nash equilibrium of the game? - Assume that w and g are positive numbers. Draw the extensive form of this new game.
Give your opinion on what a business needs to know about ROIs, KPIs and Web analytics.
In no less than 100 words with which stage in the family life cycle would the purchase of the following products and services be most closely identified? (a) bedroom furniture, (b) life insurance, (c) a Caribbean cruise, (d) a house mortgage, and ..
What is the basic definition of marketing? How is it executed, or implemented in a business environment?
Create a channel design strategy. Describe how you will motivate channel members to make this a successful endeavor in a short period of time.
Which components of a compensation plan does the research suggest are best suited for each of the five business goals (objectives)?
Define the guide lines to correctly managing for facility - Analyze this pages digital presence regarding social networks, such as Facebook, Instagram
Compare and contrast the various organizational structures international companies use and how they affect the planning, organizing,
What examination of the five needs of every customer (highlighted in the exploration) - why is each need important and how can businesses meet this need?
What specific resources/activities/attributes did the company build or conduct to take advantage of the opportunities in the market?
Explain the term E-business and Marketing and Why is it important to create an e-business project plan
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