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What might a value innovation strategy look like

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Reference no: EM132683446

You are the founders of a health club. the health club industry is quite fragmented, with many small players, and just a few larger players such as La Fitness, 24 Hour Fitness, and gold's gym. your backers want you to devise a strategy for growing your business, quickly establishing a nationwide chain of health clubs.

-Is there scope for value innovation in this industry? What might a value innovation strategy look like?

-Describe how your chosen strategy would enable you to make a national brand and/or attain scale economies.

-What would your growth strategy be: chaining or franchising? be sure to justify your answer.

Reference no: EM132683446

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