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Problem: You currently sell 2 million units of your product each year. You cover 25% of the potential market geography. What might a reasonable forecast of unit sales be if you increase your market coverage to 45%?
1 consists of people equipment and procedures to gather sort analyze evaluate and distribute needed timely and
What is another health, political, or philanthropic cause that could benefit from an advertising campaign? Create two taglines that could be used:
What global marketing challenges would you face if the simulation were based on a real-world situation - Discuss the difference in the experience
Explain When can interviews be the most appropriate method for requirements gathering and Which type of interview
Do you believe it is more difficult to do competitive analysis in today's market than it was a decade or two ago? Why or why not?
Create a print ad and a video broadcast for the product featuring your new strategy (Youtube TM, video, or power point storyboard is acceptable)
develop a two to four page submission on the following1.nbsp list and briefly describe the main areas of event
Which of these types is the most effective at reaching consumers? Which is the least effective at reaching consumers?
Secondary SourcesIdentify three or more of the secondary sources of information available to REI. Develop a short analysis of the value of the secondary sources of information available to REI. How valuable are these studies to the company?
What two target markets are they trying to attract? Tie these target markets back to the section on cohorts and what might drive a 4P mix to attract each.
Describe the three important marketing concepts you learned about in this course.
Read through the case, "Cow Wow Cereal Milk". In a brief paragraph, identify the main issue/problem outlined within the case. Identify the market segments/clusters presented and any other relevant segments not mentioned in the case
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