Reference no: EM132698354

Question 1: Explore how different companies have survived over the years, decade to decade, generation to generation.

Question 2: Provide a write-up of how that company has survived in regard to how they have marketed their products and brand to engage the evolving customer. How has the brand/concept changed since the 1970s? What microenvironment and macroenvironment forces influenced changes? How will the company change in the next decade, affected by any new forces operating in the environment? As a part of your write-up, discuss how the company can be proactive rather than reactive when responding to environmental trends