What methods of differentiation have been used

Reference no: EM132410093 , Length: 20

Assignment I:

Please select a product category of your choice and find out how different brands in that product category have differentiated themselves. What methods of differentiation have been used by different brands? How has this differentiation affected their success or failure in the market?

Assignment II:

Please select a product categorY of your choice and find out how different brands in that product category have aligned themselves to distinctive Personality traits. How has this Brand Personality alignment affected their success or failure in the market? Could these brands have done something more to stay ahead of competition?

Assignment III:

Please select any B2B brand of your choice and draw up a brand positioning grid showing the distinctive position of your selected brand in comparison to the position of its competing brands.

Reference no: EM132410093

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