What method should jp products use to evaluate this project

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Reference no: EM13256040

JP Products, Inc. has gathered data to evaluate the attractiveness of a potential project. The company knows the cash flows expected under different scenarios. It has conducted a focus group that ranks various product attributes, and it has the ranking of various marketing techniques provided by a consulting company. What method should JP Products use to evaluate this project? Explain why you think this method is the best one to use.

Reference no: EM13256040

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