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What method or approach does procter and gamble employ

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Reference no: EM133569173

Questions: Answer the following questions:

1. What method(s) or approach(es) does Procter and Gamble employ to identify unmet consumer needs in the fast-moving consumer goods (FMCG) industry?

2. How does marketing research serve as a foundation for P&G's business decisions and innovative initiatives?

 

Reference no: EM133569173

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