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Problem
Primary Package
(The package that comes in direct contact with the product, the retail package)
Secondary Package
(The packaging used to ship the product from manufacturing location through distribution and to the retail store) 1. Describe the function(s) that must be served by the secondary package for this product (include all that apply).
2. What is your recommendation for the material(s) that should be used for the secondary package?
3. Justify your material(s) selection. Include the advantages of this material for this purpose and the disadvantages or concerns of using this material.
4. What method of printing do you recommend for the secondary package?
5. Justify your recommendation of print method. Include the advantages of this print method for this package and the disadvantages or concerns of using this print method.
6. Have you made any assumptions in choosing the material or print method?
7. What environmental concerns must be addressed for the secondary packaging?
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