What method of market entry should the industry use

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Reference no: EM1393675

Q. I initially submitted this on 1/31 however; the tutor who had accepted the question was unable to complete it. If anyone can assist me with this by Sunday, 2/5/2012 at 5 PM EST, I would greatly appreciate it.

Weihenstephaner is a German brewery founded in 1040 AD. It is one of the most prestigious beers in Germany. You have been hired to function as a consultant in the industry's plan to enter the Russian market. Specifically, the key questions are:

1. Illustrate what method of market entry should the industry use? (Hint: You will need to assess the political risk of doing business in Russia to answer this question)

2. Explain how would you segment the market for beer in Russia also illustrates what segment would you select as your target market?

3. Illustrate what brand image would you select for the Weihenstephaner in Russia? Explain how would you position it relative to other domestic brands (like Baltika) as well as global brands like Heineken?

Reference no: EM1393675

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