What messages and themes did you use to achieve

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Reference no: EM133229719

Question: Devise a campaign for a brand using one of the seven advertising objectives discussed in the chapter (increase awareness, change consumers' beliefs, influence purchase intent, stimulate trial use, create repeat purchasers, cause brand switching, and increase sales).

What messages and themes did you use to achieve your objective?

How did the advertising objective guide the planning process for you?

Reference no: EM133229719

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