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What message could you distribute to your connectors

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Reference no: EM132276639

The assignment can be done for a fictitious or a real company. This paper should be about 3 to 5 pages in length and can use the following sections as subheads.

• Identify basic objectives for conducting a public relations consumer-generated marketing campaign.

• Outline the buying process for your company's products and discuss what you can do as a marketer to influence this process.

• Using demographic, psychographic and behavioral criteria, define as many potential market segments for your company as you can identify.

• Considering the five criteria for effective target segmentation selection, narrow the list of market segments you have listed to three markets. Explain why you chose to keep the ones you kept, disqualify those you eliminated and combine those you consolidated.

• List as many types of media, groups and individuals as you can think of that would be appropriate connects for your company.

• Refer back to positioning statements in chapter three. What message could you distribute to your connectors that would be of value to them and would also effectively translate to your target audience to meet your objectives?

Reference no: EM132276639

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