What measures will be needed as a replacement

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Question: What should be done, if anything, to fix the impact on ad sales to creating privacy barriers on user information? What can be done to ensure advertisers that their ad dollars will reach their target audience? What measures will be needed as a replacement to the lack of user behavior data that resulted from Apple's new privacy tools available to users? What should Facebook do? What should Apple do?

Reference no: EM133530240

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