What means to raise or lower the selling price from customer

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Reference no: EM132665092

Problem 1: Ignore the desire to earn $50,000 after tax and refer to the original data. David has a few options regarding Sedona Stout pricing: a) keep the sales price the same (no change), b) increase the sales price or 3) decrease the sales price. What would you recommend he do and why? Provide both quantitative and qualitative analysis. (Hint: think about what it means to raise or lower the selling price from the customer's perspective - what might it signal? Does the sales price impact volume? What might a change in volume mean from a production standpoint?)

Reference no: EM132665092

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