What means are the luxury car companies'' strategies similar

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Reference no: EM13109296

Visit the websites of two luxury car makers- Lexus and BMW.
These two companies contend in the same strategic group. Browse the sites as well as look for each company's business-level strategy.
In what means are the luxury car companies' strategies similar? In what means are they different? Which firm would you say has the competitive advantage? Why?

Reference no: EM13109296

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