What markets will you target during this pandemic

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Reference no: EM133409355

Case Scenario: You are the General Manager of Sheraton Parkway Hotel located in Richmond Hill, Ontario.

Questions: Think of strategic ways as to how you will generate more revenue for your hotel during this pandemic, keeping in mind travel ban policies, social distancing practices and new health and safety regulations.

  • What markets will you target during this pandemic?
  • Identify innovative ways to enhance your room revenue and increase occupancy.
  • Identify what will be your marketing strategies.
  • How will you manage the downsizing of your staff? Which specific departments will you consider essential and why?
  • Address the health and safety measures you will take for both your guests and associates.

Reference no: EM133409355

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