What markets the business will serve

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Reference no: EM131481822 , Length: word count:2500

Assignment (Case Organisation): Initiation Plan to develop a business plan

Review of case project objectives, business description, special needs and requirements

Understanding of project management

Industry Background, Feasibility study

Critical thinking, identifying important component of a business plan quality of written Report (grammar, vocabulary)

The report is well structured and well-presented clarity/ tables/

Table of Contents
1. Executive Summary
- The industry and market environment in which the opportunity will develop and flourish.
- The special and unique business opportunity
- The key strategies for success
- The financial potential
- The management team.
- The resources or capital being requested
2. Business Description
- What the history of the concept or the business is (Is it on the drawing board, at the start-up stage, ready to expand?)
- What markets the business will serve
- What kind of business it is (manufacturer, retailer, service business)
- What the product or service is
o Why people will use it (What problem will the product or service solve for customers?)
- What the financial status is
3. Business Environment Analysis
4. Industry Background
- Defining existing products and services
- Sizing the industry
- Identifying important trends
- Anticipating barriers to entry
5. Competitive Analysis
- Identify competitors
- Distinguish business from rivals
- Assess threats from the competition
6. Market Analysis
- Assess the market's size and growth
- Define target market
- Articulate value proposition
Marketing Plan
- Develop your marketing plan
- Define your marketing mix
8, Operations Plan
- Understand operations
- Determine breakeven point
- Identify other key success factors
9. Management Summary
10. Financial Plan
You are NOT required to create a comprehensive Financial Plan. A brief financial plan would be sufficient for this unit. Detailed Financial plan will be covered in SBM1203.

Reference no: EM131481822

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