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What markets are the best first movers for our offering

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Reference no: EM132790842

Authentic Instructor Training is an organization that provides boutique fitness studios with training and development specific to indoor cycling and other modalities, along with how to create a bold customer experience, how to run a studio, etc. Now operating for over 5 years,Tash Marshall Bean the founder, and her team of instructor trainers have trained over 1500 instructors and studio owners in the ways of being a sensational boutique fitness motivator and instructor. Classes are offered live in-person and via web delivery.

PROJECT SCOPE
Authentic Instructor Training (AIT) is wanting to expand its footprint in Canada, the US and EU/UK markets. Having trained approximately 60 studios and 1500 instructors, we feel the time is right to push expansion. There are five products.

Indoor cycling instructor training provided on-line via zoom as an open enrolment program and/or for a boutique studio for certification.
Indoor cycling instructor "amp-ups", providing training in-person or via zoom to existing studio teams who are wanting to improve, upgrade or update their cycling program

Branded studio and activewear clothing

Studio start-up consulting and advisory
As a result of this drive to grow and expand, we seek a marketing plan and strategy to guide us. Key objectives would be:

• What markets are the best first movers for our offering?
• How do we reach studio owners who are wanting to add indoor cycling to their current location?
• How do we reach prospective new studio owners who are interested in opening a new studio?
• What is the best means of attracting individuals to sign up for open enrolment programs and what is their persona and demographic?
• Which social media platforms are best to advertising and have the greatest reach into the fitness community and what would be an appropriate budget?
• What other means and methods are out there for marketing and advertising?
• Should we come at the market with a "package" rather than selling and marketing individual offerings?
We would also like to provide latitude to the students and would encourage them to consider additional marketing questions, strategies and ideas that could complement our own thoughts. We are not experts, so any and all help would be appreciated!

Attachment:- Riipen project.rar

Verified Expert

A marketing proposal has been presented focussing on the key objectives of the employer. Here, the organization named Authentic Instructor Training (AIT) is keen to provide training and development services to the studio owners. It has multiple courses designed both for first-time entrepreneurs and existing business founders, who are facing trouble in business. It has been suggested to do a situational analysis for discovering the political tensions, economic policy, market demand, and the other trends prevailing in the market. AIT is keen to expand in the markets of Canada, Europe, the UK, and the US. So, it is necessary to perform situational analysis of the three markets to identify which will be suitable most for the first mover.

Reference no: EM132790842

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Reviews

len2790842

2/8/2021 10:21:14 PM

Additional note from the professor: "Among your group, you may decide that some of these steps are not required for this project or you may not be able to collect the required information. Therefore, your proposal should be a summary of all the steps that you are going to take to help the employer answer his questions (Which market to enter and what would be the best marketing plan for the selected market). Please, be prepared to briefly present your proposal to the class.

len2790842

2/8/2021 10:20:38 PM

I have an urgent marketing proposal for the next 12 hours. Please write it professionally. All the instructions are in the attached files. It should be a 3 pages proposal for a real company that is explained in the attached word files. Thank you very much.

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