User Account

All Pages

What marketing strategy should be considered

Assignment Help Marketing Management
Reference no: EM131297673

Project - Export Analysis

Please follow the format below and include each title section in your analysis. The questions below the titles are to serve as guidelines, they are not subtitles; they are there to inspire your research. Please see pages 22 and 23 of the textbook for other considerations that may be included as you prepare the analysis.

Objective: Develop a feasibility study for an Export Plan to Nigeria. Validate your decision with ample legitimate resources

•Company: Johnson & Johnson, Inc.
•Product: O.B. Feminine Hygiene Product
•Company's Goal: To export this product to Nigeria within a year

1. Brief Analysis of current situation for Johnson & Johnson, Inc. and product (300-500 words)

•Include company's brief history
•Board of directors
•Describe product
•Stock market indicators
•Include chart of stock market performance

2. Introduction of Nigeria (800-1000 words)

1.Brief history of the country selected
2.Political and economic system ?What political system is in place?

?How does the political system affect the economic system?

?How could the economic system affect the introduction, production, or distribution of the product?

?What legal systems are in place that may affect the introduction or distribution of the product?

?What macro-political and economic changes could affect the distribution of this product?

?What evidence demonstrates whether this country is transitioning into a market-based economy or whether it has an established market-based economy and how does it affect production or distribution of the selected product?

?What is Nigeria's foreign trade policy? What is their strategic trade policy? Any quotas?

?What trade barriers challenge this country?

?Are they affected by any trade sanctions or embargoes? How, explain

?Are there local content regulations that may affect distribution?

?Is Nigeria a member of the WTO? How does it benefit the country, or is it a drawback? Explain

?Is Nigeria a member of a regional trade agreement? How might this be an advantage or a disadvantage to distribution of the product?

?Any other implications or considerations that could potentially impact trade with the USA?

3. Demographics and Cultural Implications (500-700 words)

•Describe Nigeria's demographics

•What is the socio-culture of this country? Define and explain (Religious Beliefs, Values, Cultural Norms, etc?

•What are the business and economic implications of the socio-cultural forces?

•Could these socio-cultural values and norms affect the distribution of this product in this country? How? Explain

4. Ethical Considerations (300-400 words)

•What possible ethical issues might arise in the distribution of this product?

•Does J&J promote Human Rights? What policies do they have in place? Are they involved in any ethical or unethical issues?

•Based on the CPI, what is Nigeria's corruption index? What are your country's characteristics or cultural norms that led them to the indicated CPI?

•Are there Human Rights issues in Nigeria? Is it a dimension of the foreign policy? How is it enforced? Explain

•What are the ethical implications as the product is distributed in Nigeria?

5. Marketing and Currency Issues

•What is the currency rate and how has it been affected by the recent economic slump?

•Explain how changes in the current exchange rate may affect exporting to Nigeria.

•What marketing strategy should be considered?

•What are the best communication strategies and why?

•What is the best timing of entry? How would it impact their market growth?

•What would be the best distribution channel: direct or indirect?

6. Conclusion

•What recommendations would you have for this company to export "o.b." to Nigeria?

•Please explain if this would be a profitable opportunity or not and why.

Reference no: EM131297673

Questions Cloud

What are the ethical issues the firm should consider : Suppose that a firm has a production location in a small town in the United States, but discovers that it could lower costs substantially by closing the plant in the United States and relocating production to Mexico.- What are the ethical issues t..
Teach the students about business ethics : UMUC wants to use a new tutorial to teach the students about business ethics. As an experiment the administrator randomly selected 15 students and randomly assigned them to one of three groups which include either a PowerPoint presentation created..
Prepare their federal income tax return in good form : Although Noah and Joan do not believe their tax return will be unduly complicated, they do realize their limitations and come to you for assistance. You are to prepare their federal income tax return in good form, signing the return as the prepare..
What are the advantages and disadvantages of doing so : Assume you are the manager of a firm that is considering outsourcing some of the manufacturing currently being conducted on site.-  What are the advantages and disadvantages of doing so?
What marketing strategy should be considered : What marketing strategy should be considered? What are the best communication strategies and why? What is the best timing of entry? How would it impact their market growth?
Describe a use case dependency for making an account deposit : Describe (in a one to two (1-2) page narrative) a use case dependency for making an account transfer. Illustrate this use case with Visio or a similar product.Identify and explain at least one (1) ethical issue that the use case exposes in connect..
Tradeoff involved in determining size of facilities for chc : The cost of land is much higher in the middle of the city than it is on the outskirts of the city where College Health Club (CHC) is located. How does this affect CHC's expenses?
Challenge-benefit of benchmarking healthcare : What do you think is the greatest challenge/benefit of using benchmarking within healthcare? How does it factor into overall service quality? How might it/how does it factor into financial matters from an operational perspective?
Disadvantage to chc of buying a large amount of vitamins : It will earn a higher profit per unit when selling the vitamins to its members if it receives that discount.- What would be a disadvantage to CHC of buying a large amount of vitamins?

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd