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What marketing strategies would you establish

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Virgin Hotels (UK based Company) has entered "a developed market" the United States. The first hotel is located in downtown Chicago. You have been hired as a external marketing consultant for the Virgin Hotel brand in US. You have to recommend & validate with substantial research data the three cities you would suggest for opening this brand. What marketing strategies would you establish to this effect & why would you think that Virgin brand would be successful in this already developed market.

Reference no: EM13875431

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