What marketing strategies has canada goose chosen to do

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Reference no: EM133233153

Case: In Chapter 5 of Thompson et al., the author(s) discuss the concept of Porter's low-cost and differentiation strategies (i.e., his "2 X 2" model). Given the Chapter 5 case of Canada Goose on page 145, please answer the following questions regarding this organization's use of this model as part of their business strategy. More specifically:

Question 1: What marketing strategies has Canada Goose chosen to do and why do you believe it is effective?

Question 2: Discuss the conditions where Canada Goose can maintain a focused differentiation strategy?

Question 3: What risks possibly might affect Canada Goose's competitive strategy? Explain why or why not?

Reference no: EM133233153

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