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1. Maslow’s hierarchy of needs is too simple to be of any use to marketers. Discuss.
2. What are the major demographic changes in Australian society and what marketing strategies can marketers employ accordingly?
3. Discuss the factors determine the degree of influence a reference group will have on a consumer decision.
4. Why is psychographic and lifestyle study relevant to marketing? How is lifestyle measured and used in marketing?
Question: Assume that you have been assigned to design a professional development program to provide y our schools mentor teachers with knowledge about adult learning and development that will be valuable in helping them assist other teachers in t..
What terms (words) would you insist be included in a Sales Contract so you would not bear the Risk of Loss?
Another often-cited roadblock to combatting global warming is the free rider problem. Reducing global warming requires a coordinated effort among all countries. But countries generally have little leverage to convince other countries to behave in a m..
What is the average profit of the newsstand if the owner decides to buy 75 papers every day? What is the average profit of the newsstand if the owner decides to buy 62 papers every day
Customer Relationship Marketing is generally considered to have its foundations in three B2B marketing functions. Explain what the functions are and what each contributes to a CRM program?
Networks and e-commerce have a commonality in that they are both changing and growing. The needs for larger networks as E-commerce get more complicated and as the opportunities expand, requirements are growing exponentially. How is your company/organ..
The marketing and production managers of a new car battery are planning to start a new advertising campaign. The most important message of the advertising is the lenght of the guarantee of battery life. The manager know that the life of the battery i..
A manager wants to determine the number of containers to use for incoming parts for a kanban system to be installed next month. The process will have a usage rate of 81 pieces per hour. How many Containers should be used? As the system improves, will..
Repeat this step monthly for the rest of your business life. A going business is always revising its plan. Change is constant. Follow your review schedule monthly. A real business plan is never done. If your plan is done, your business is done. If yo..
What is globalization? How does it impact international business? What are the aspects of globalization? In emerging markets and developing nations, what are some of the rising nationalist tendencies toward globalization that are becoming evident? Gl..
Customer satisfaction means: The customer is delighted with the product or service the customer gives the company all 'fully satisfied' marks on a customer satisfaction survey. The product or service is exactly what the customer expected. The custome..
Do you feel that the labor relations system, as currently constituted, is good for effectively resolving disputes? What are the system's strengths and weaknesses? How would you change or reform it?
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