What marketing recommendations would you make to mcc

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Reference no: EM1369601

Q. 1. What core product is MCC offering in Smart Car? What actual and augmented parts of product?

2. Into which consumer product classification does Smart Car fall? What are implications of this classification for MCC's marketing strategy?

3. What individual product decisions and product line decisions has MCC made for Smart Car? Why did it make these decisions?

4. What marketing recommendations would you make to MCC?

5. What recommendations would you make to MCC when it decides to enter U.S. market?

Reference no: EM1369601

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