What marketing management philosophy is Zandile expressing

Assignment Help Marketing Management

Reference no: EM133083889

Question 1: Zandile graduated from college in December 2015 and decided to open a woman's footwear store called Zee Shoes. Since high school, she had always wanted to run own business. On the very first day when the store was opened, a customer asked Zandile if she guaranteed the products she sold. Zandile replied, "Every shoe that is purchased from Zee Shoes has a lifetime guarantee. If at any time you are not satisfied with your shoes, you can return them to the store for a full refund of your purchase price."

1 What marketing management philosophy is Zandile expressing? Why have you reached this conclusion?

2 Do you think that a lifetime guarantee for this kind of product is too generous? Explain

3 Do you think that this policy will lead to success or bankruptcy? Explain.

4 You are a marketing consultant. What other customer-service policies would you suggest that would be appropriate for Zee Shoes?

5 What must Zandile do to practice the marketing orientation philosophy?

Reference no: EM133083889

Questions Cloud

Lean manufacturing goal is to reduce costs : Lean manufacturing's goal is to reduce costs while optimizing and improving performance through total participation of, not only management,

Describe how you have applied the code of ethics : Describe how you have applied the Code of Ethics in the practicum experience with professional staff, support staff, other clients, and in your community work

How public corporation has delivered value : How do you measure how a public corporation has delivered value for its shareholders? Please use the company that you have selected for your project as example

Principles of business management-organizational strategy : It has often been said that if the company can't earn a rate of return greater than the cost of capital, it should not make investments.

What marketing management philosophy is Zandile expressing : What marketing management philosophy is Zandile expressing? Why have you reached this conclusion and Do you think that a lifetime guarantee

Explain the role of the productivity on a nation : 1. Define Productivity. Explain the role of the productivity on a Nation' standard of Living.

Case study-dartboard startup : You are considering opening a new business to sell dartboards. You estimate that in order to start the business, your manufacturing equipment will cost $100,000

How the practice would generally go about maximizing : 1. A single-specialty physician practice operates as a monopoly provider of professional services in a given city. The practice is assumed to maximize its profi

Leading strategic change within organization : Creative and to relate what you have learned to your professional lives regarding the Leading strategic change within an organization course.

User Account

All Pages