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What marketing management concept was applied by savlon

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Reference no: EM133024205

Savlon is a well-known name in the household of Bangladesh. During the pandemic ACI launched a new brand extension named Savlon Surface Disinfectant Spray. Savlon claims that the spray kills 99.99% germs around the home, including viruses, bacteria, molds & fungi. It also kills commonly contagious viruses like H1N1, Rotavirus & Norovirus, as per the company's official release. The company has come up with the disinfectant spray during the ongoing fight against Covid-19. The health stipulations have also mandated two important facets to help protect against the deadly virus - hand hygiene and the hygiene of frequently touched surfaces. A. Relate consumer decision making process in case of purchasing Savlon Surface Disinfectant Spray. B. What marketing management concept was applied by Savlon? Why?

Reference no: EM133024205

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