What marketing content do your visitors specifically like

Assignment Help Management Information Sys

Reference no: EM133734670

Assignment: Digital Marketing Strategy for Rashof

Devise a digital marketing strategy for your campaign.

Where are you now? (Situation analysis)

1. Customer Insight

A. Who are your followers?

B. What marketing content do your visitors specifically like?

C. What part of your content does your audience like?

2. Competitor Analysis

A. How good are your competitors' websites?

B. How good are your competitor's social media platforms?

C. What social content works for your competitors?

D. What are people saying about your competitors?

3. Conduct a e-Marketing SWOT analysis for your business (At least 3 points for each element/factor). After completing SWOT analysis, think about the results and act accordingly, how can a SWOT analysis help your business?

Note: you can use any free online Sentiment Analysis tools to evaluate your e-Marketing presence.

A. Where do you want to be? (Business objectives)

B. How are you going to get there? (strategy)

4. Strategies to achieve each objective

A. How exactly do you get there? (tactics)

B. Who does what and when? (actions)

C. How do you monitor performance?

Reference no: EM133734670

Questions Cloud

Do you agree with way management handled these situation : Do you agree with the way management handled these situations? Explain why. If not, what would you have done differently?

Explain what you understand now : Explain what you understand now that you didn't before. Have your views changed because of this? Why or why not?

Remote teams spread across different continents : You are a team leader in a Malaysian multinational company with remote teams spread across different continents.

Why slavery was accepted in american society : Based on your reading of Chapter, what were the three most important reasons why slavery was accepted in American society, and why?

What marketing content do your visitors specifically like : ECOM 301- What marketing content do your visitors specifically like? What part of your content does your audience like? How good are your competitors' websites?

Do the presentaion for cuyamaca college : Do the presentaion for cuyamaca college An overview of the school or college you have selected, including background information and demographics

Performance metrics for audio partners : Create a table with the 2-3-channel metrics and 2-3-performance metrics for Audio Partners.

Detect hazards and emergencies to maintain quality system : Explain the two strategies used to detect hazards and emergencies to maintain the quality system.

Thinking of fire ecology and the different plant communities : Thinking of fire ecology and the different plant communities, how are fires in Southern California and Northern California different?

User Account

All Pages