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Question:
What marketing channels does bubbly sparkling water use?
As a consultant to Dana Wheeler, how to you interpret the consumer market data? What is the expected outcome of each of the targeting scenarios
Create a list of 3 of your favorite brands. What would be a great brand-, or line-extension that you would like to see developed as a new product?
What do you believe are the top four (4) communication management problems commonly associated with advertising and promotion? Be sure to prioritize and explain your selections. How would you approach solving the aforementioned management problems..
Along with each link, add a brief explanation (150-200 words) on the level of Maslow's hierarchy each advertisement appeals to.
Imagine you are a marketing researcher for a streaming service ( Spotify or Netflix). Develop two research statements for qualitative research
What are the trade-offs among all the types of research addressed? Suppose you are a manager of a small start-up firm with a limited budget. What kinds of research would be the most valuable? Why?
Find two print advertisements, one illustrating the use of the affective component and the other illustrating the cognitive component. Discuss each advertisement in the context of the tricomponent model.
Write a one page overview of your plan for the startup funds and working capital strategy for your business plan.
What is BBVA's customer acquisition strategy? On a last click basis, which search and display media should BBVA keep and which media should they drop
What kinds of feedback would you receive from both the advertising and your sales force? How could you increase both the quality and quantity of each?
Analyze your findings, and answer the following question based on your research and personal opinion: What are the benefits and drawbacks of food service contracts?
Presentation which is an explanation about Herberg's Motivator-Hygiene Model with using Google company's analysis as an example. Just write 1 page about the relationship between Google company's motivation and Herzberg's Motivator-Hygiene Model
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