What marketing change has ikea made for the saudi arabian

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Reference no: EM133334588

Article: Ikea's Saudi catalogue bans women from the house

Questions:

1. What marketing change has IKEA made for the Saudi Arabian (possibly all of the Middle Eastern) market?

2. Why are some individuals in Canada/the West upset about this modification?

3. Could the modifications be defended from a business perspective (think culture, target marketing and decentralized management)?

4. Does the modification for the presentation of the IKEA bed seem absurd? Explain.

5. Is western culture being at all hypocritical in its criticism/judgement of this situation?

6. Does this change your opinion of IKEA and/or change whether you will shop there in the future? Explain.

Reference no: EM133334588

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